Data Privacy Compliance

Data privacy plays a critical role in the Digital Age and the Information Age. Data is growing at an exponential rate and data privacy concerns is the topic of the decade. New data regulations and privacy laws are on the rise and website owners must be compliant in order to avoid financial penalties.

What is Data Privacy?

Data Privacy, also known as Information Privacy, is part of Data Security. At a very high level, Data Privacy Compliance is necessary because it involves how Personally Identifiable Information (PII) is collected, stored and used.

What is PII?

Personally Identifiable Information (PII) is any personal information that can be used to identify a specific individual. PII can be anything related to an individual’s street address, email address, social security number or real name. It can also include a driver’s license number or a passport number. In additional, it includes an IP address (Internet Protocol address), which can be used to identify a device connected to a computer network, which can be traced back to a specific user or individual.

CCPA Data Privacy + GDPR Data Protection

California Consumer Privacy Act (CCPA), in the United States, along with General Data Protection Regulation (GDPR), in the European Union, are both data privacy laws and data privacy regulations that govern how businesses, organizations, corporations, enterprises and companies alike handle personal data, primarily for online services and web-based activities. Individuals, and particularly consumers, reserve the right to be informed on how their personal data is being used. In additional, consumers must be given the opportunity to opt-in and opt-out for certain data collection practices, such as website cookies, statistics cookies (advertising and analytics) and marketing cookies.